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Kelley Blue Book, a leading vehicle valuation and information source, has recognized Mazda for the second consecutive year as the Top Performance Brand in its 2019 Brand Image Awards. Representing the combined wisdom of the American car-buying public, the 11th annual Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and create enthusiasm from the new-car buying public. “We work hard to focus on what the driver wants – cars that are engaging to drive with our unique Kodo styling and our inventive engineering. This commitment to our customers is what pushes us to continually make improvements. We are honored to have this dedication recognized by being awarded Kelley Blue Book’s Top Performance Brand award for 2019,” said Dino Bernacchi, chief marketing officer for Mazda North American Operations. “Mazda is a company made up of skilled craftsmen, and we will continue to infuse each vehicle with the soul and passion of our talented people.” more Determining the winner of the Brand Image Awards is not just based on a moment in time or a quick online poll. The 2019 Brand Image Awards are determined by consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch, which is an online brand and model perception tracking study. It annually taps into more than 12,000 in-market new-vehicle shoppers who research purchasing decisions through Kelley Blue Book’s official website, KBB.com. The comprehensive study provides insights on what factors new car buyers take into consideration when making their purchase decisions. The study also captures brand and model familiarity and brand loyalty among new-car shoppers. “Mazda vehicles are engineered to be intuitive and exciting to both the driver and passenger, which is something that resonates with consumers,” said Hwei-Lin Oetken, director of strategic insights for Kelley Blue Book. “This is Mazda’s second consecutive award for Top Performance Brand, which is validation of the Mazda team’s steadfast commitment to building familiarity and loyalty among consumers.” Mazda will be presented with the Top Performance Brand award at the New York International Auto Show on Wednesday, April 17 by Steve Lind, vice president and general manager, OEM and Industry Solutions for Cox Automotive.

May this Easter bring your Family together for a great celebration filled with lots of joy, happiness and of course chocolate!

The 2019 Mazda CX-5 has been recognized by Good Housekeeping as a top rated vehicle in the compact crossover SUV category for their 2019 Best New Car Awards. The experts at the Good Housekeeping Institute (GHI) joined forces with Car and Driver to put the year’s newest vehicles to the test. After driving the year’s new vehicles over 5,000 miles of city roads, highways and test tracks, they narrowed down the field to the top 50 makes and models. In addition to industry standards and proprietary protocols, the GHI Labs tested the new vehicles on safety, value, handling, design and technology to determine the winners. “Mazda CX-5 is fun to drive and we were impressed by how smoothly the car handled both around town and with highway driving,” said Laurie Jennings, GHI Director & Lead Consumer Tester. “With the CX-5 you feel like you’ve gotten more than you paid for,” added Rachel Rothman, GHI Chief Technologist and Head Engineer. “Its modern, sophisticated design makes it feel like a timeless, high-end pick.” more Constantly evolving, the Mazda CX-5 takes its next key step with a high-quality interior befitting a new top-tier Signature trim level. Additionally, the CX-5 has evolved with a refinement of the powertrain line up with the addition of the turbocharged Skyactiv-2.5T engine (Grand Touring Reserve & Signature Trim) and an enhanced focus on the chassis featuring the latest technologies with G-Vectoring Control Plus (all trims). Other optional features that can be found on certain trims of the 2019 CX-5 that support comfort, convenience and safety include: Apple CarPlayTM and Android AutoTM compatibility; a reconfigurable 7.0-TFT gauge display; heated and ventilated front seats; heated rear seats, heated steering wheel; BOSE® 10-speaker premium sound system; windshield-projected Active Driving Display head-up unit and a 360° View Monitor. “The sleek Kodo design and Mazda’s Skyactiv Technologies are what differentiates Mazda from other automakers,” said Jeffrey Guyton, president, Mazda North American Operations (MNAO). “We are proud that Good Housekeeping and Car and Driver have recognized the beauty and value of the CX-5 for the second year in a row.” The CX-5 is Mazda’s best-selling vehicle in the U.S. and has surpassed 2 million units sold worldwide. Industry accolades for the CX-5 are numerous and include IIHS Advanced Pedestrian Crash Prevention Rating, Car and Driver’s 10 Best Trucks and SUVs for 2019 and IIHS Top Safety Pick+ Honors. The 2019 CX-5 carries a starting MSRP of $24,350. For more information on Good Housekeeping’s 2019 Best New Car Awards, visit Goodhousekeeping.com/carawards.

Lease the 2019 Mazda CX-3 Sport CUV for only $159 per month. Click here to view inventory. Photo for illustrative purposes only. 36 months / 10,000 miles per year. Includes the $595 acquisition fee, any MCS lease cash available, any lease bonus cash available, and 15% MSRP customer down payment. On approved credit. Plus tax, tags, government fees, and a dealer processing fee of $300 (not required by law). Offer Expires 4/30/2019

Following its recent global reveal at the Los Angeles Auto Show, the all-new 2019 Mazda3 has picked up its first award. Members of the influential Greater Atlanta Automotive Media Association (GAAMA) voted the 2019 Mazda3 as their “Biggest Bang for Your Buck” vehicle at the 2019 Atlanta International Auto Show. “Mazda has strategically placed the Mazda3 in a class above,” said Daryl Killian, president of the Greater Atlanta Automotive Media Association. “With all-wheel drive, sedan and hatchback options, Mazda has removed any justifiable reason for consumers to look elsewhere and with a premium all-wheel drive model coming in under $30,000, why would they?” Having sold more than 6 million units since its 2003 debut, the all-new Mazda3 is a global strategic model that has driven Mazda’s growth from both a brand and business perspective. The 2019 Mazda3 sets a new milestone as the first production model to lead Mazda into a bold new era. Blending beautiful second generation Kodo design language and exhilarating driving dynamics, Mazda3 was developed to inspire and create an emotional bond with its customers in two very distinct ways. Despite sharing the Mazda3 moniker, the hatchback and sedan models have distinct personalities—the design of the hatchback is emotive, the sedan elegant. more The all-new Mazda3 offers what few do in this segment—all-wheel drive. Combined with unique G-Vectoring Control Plus, the Mazda3 with i-Activ AWD performs exactly as the driver intends. Based on its philosophy of designing the car around the human being, Mazda has dramatically enhanced the car’s fundamental driving attributes such that accelerating, turning and braking feel completely natural to the driver. Other available features include windshield-projected, full-color Active Driving Display head-up unit, leather seats, power moonroof, signature front and rear LED lighting and Adaptive Front-lighting System. It also adds a BOSE® 12-speaker premium audio system as part of the preferred package, and paddle shifters when equipped with Skyactiv-Drive six-speed automatic transmission. “The automotive press has had glowing things to say about the sleek and elegant Mazda3 sedan and bold and powerful Mazda3 hatchback,” said Masahiro Moro, chairman and CEO of Mazda North American Operations and senior managing executive officer, Mazda Motor Corporation. “We’re honored to receive GAAMA’s ‘Biggest Bang for your Buck’ award as further affirmation that we are reimagining and designing cars people are excited to drive.” The 2019 Mazda3 is currently on sale starting at an MSRP of $21,000.

Mazda vehicles are designed with the driver in mind and having an active approach to safety can help build upon a premium driving experience with even more peace of mind. Confident driving is better driving, and the updates to the 2019 Mazda6 demonstrate Mazda’s commitment to providing its customers with advanced safety technologies. In the previous model year, the two top-tier trims, Signature and Grand Touring Reserve, allowed customers to enjoy another level of sophistication with plenty of premium features for the midsize sedan. Likewise, customers were excited about the turbocharged Skyactiv-G 2.5T engine being added to the powertrain lineup. Following that success, for the first-time ever, all 2019 Mazda6 trim levels are now standard with the entire suite of i-Activsense safety and driver-assisting technologies. G-Vectoring Control Plus is also standard for 2019 and further improves the steering response to help the driver and all occupants experience a smooth, premium driving experience. more Mazda6 Sport comes with an efficient Skyactiv-G 2.5 engine rated to deliver 187 horsepower and 186 lb-ft of torque. Cylinder-deactivation technology is standard on Mazda6’s 2.5-liter engine, which shuts off its two outside cylinders in cruising conditions for even more efficiency. A quick-shifting Skyactiv-Drive six-speed automatic transmission is equipped on all Mazda6 models and includes a Sport Mode that recalibrates the gear ratios for more spirited driving. Click here to view the full article.

Have you ever wondered how the professionals get your vehicles so clean? Passport Mazda is here to give you some pro tips on detailing your vehicle. 1. When cleaning glass, dry it in two different directions. This way you will know whether the streak is on the inside or the outside. 2. Include the top edges when washing windows. 3. Use the right type of soap, Dishwashing liquid is a go to choice for some, but it shouldn't be. Dishwashing detergent is too harsh for auto detailing. 4. Use a microfiber mitt vs. a sponge 5. Start cleaning at the top, work your way down to the carpet when detailing your vehicle. 6. Use a good vinyl cleaner and microfiber cloth on dashboard and door panels 7. Use a cotton swab on A/C vents 8. Start cleaning at the top, work your way down to the carpet when detailing your vehicle. 9. Brush and Vacuum your carpet 10. Don't forget to deodorize with an air fresher, spray 12 inches away from headliner, carpeting, seats and dashboard.

Mazda Apple CarPlay Send and receive text messages with CarPlay Use Siri to send, hear, and reply to text messages. Or, open Messages with your vehicle’s built-in controls. Ask Siri. Say something like: more • “Text my wife” • “Text Eliza I’m in traffic and I’ll be 15 minutes late to the meeting” • “Read my text messages” Use your vehicle’s built-in controls to send and receive messages Open Messages in CarPlay, then do one of the following: • Hear unread messages or respond to a thread: Select a conversation. • Start a new conversation: Select

Watch below as Mazda releases the first video of the highly anticipated Mazda CX-30, Crossover SUV:

Mazda CX-30 is more than an entirely new entrant in the rapidly growing compact crossover SUV category…it’s a bold new statement of what such cars should be. As the second model in Mazda’s new-generation product lineup to feature the further-matured Kodo — Soul of Motion design concept, a concept rooted in traditional Japanese esthetics, CX-30 was developed in pursuit of automotive styling as a work of art. To achieve the most alluring, sleek silhouette in this market segment, the designers and engineers worked together as a single team to realize an unprecedented vehicle that uncompromisingly satisfies the generally contradictory demands for roominess, ample cargo space, and truly beautiful proportions. I am confident that its flowing form and refined interior will strike the eye as a singularly beautiful work of art. Beyond that, my desire is for this beauty to stimulate our customers’ creative sensibilities, encouraging them to exercise more creativity in their own lives. Far from being art that is appreciated only on occasion, CX-30 promises to enrich the life of all who choose it by bringing a work of art to the everyday. Click here to read all the details on the Mazda CX-30

May the Luck of the Irish follow you today and always!

Lease a 2019 MAZDA CX-5 for only $179 per month Click here to view inventory. Photo for illustrative purposes only. 36 months / 10,000 miles per year. Includes the $595 acquisition fee, any MCS lease cash available, any lease bonus cash available, and 15% MSRP customer down payment. On approved credit. Plus tax, tags, government fees, and a dealer processing fee of $300 (not required by law). Offer Expires 3/31/2019