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Environmental Technology Philosophy In March 2007, Mazda announced the “Sustainable Zoom-Zoom” plan, detailing the company's long-term vision for technology development. This vision commits us to make “cars that always excite, look inviting to drive, are fun to drive, and make you want to drive them again,” and to help achieve “an exciting, sustainable future for cars, people and the Earth”. Based on this plan, in June 2008, we announced that by 2015 we intend to make a 30 percent improvement on the 2008 average fuel economy of Mazda vehicles sold worldwide. Building Block Strategy - Contributing as it expands In recent years, new electric devices have been introduced that have led to the development of automobiles such as hybrids and electric vehicles. We have entered an era in which performance delivered by the traditional technologies such as engine, transmission, body, chassis and other vehicle parts is being augmented through their combination with electrical components. Nevertheless, it is forecast that internal combustion engines will still account for a high percentage of automobile powertrains even as far ahead as 2020. Anticipated expansion in adoption of environmental technologies (up to 2020) Consequently, Mazda is prioritizing improvements of the base technologies such as improvement in thermal efficiency of an engine and weight reduction for the vehicle body while adopting a Building Block Strategy of gradually introducing electric devices such as brake energy regeneration system, hybrid and other systems. This approach aims to effectively reduce total CO2 emissions with cars that offer a winning combination of driving pleasure and excellent environmental and safety performance to all our customers, without relying heavily on vehicles that are strictly dedicated to meeting environmental needs. Building Block Strategy

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Mazda Motor Corporation today announced “Sustainable Zoom-Zoom 2030,” a new long-term vision for technology development that looks ahead to the year 2030. As part of the new technology to achieve this vision, the company disclosed plans to introduce a next-generation engine called SKYACTIV-X in 2019. SKYACTIV-X will be the world’s first commercial gasoline engine to use compression ignition.1 Under the original “Sustainable Zoom-Zoom” vision announced in 2007, the company has striven to offer both driving pleasure and outstanding environmental and safety performance. In light of the rapid changes taking place in the automotive industry, the new vision takes a longer-term perspective and sets out how Mazda will use driving pleasure, the fundamental appeal of the automobile, to help solve issues facing people, the earth and society. The following is an overview of “Sustainable Zoom-Zoom 2030” and the next-generation SKYACTIV-X engine. 1. SUSTAINABLE ZOOM-ZOOM 2030 Mazda believes its mission is to bring about a beautiful earth and to enrich people’s lives as well as society. The company will continue to seek ways to inspire people through the value found in cars. Earth Through conservation initiatives, create a sustainable future in which people and cars coexist with a bountiful, beautiful earth Mazda’s approach • Expand measures for carbon dioxide reduction from a “well-to-wheel” perspective, considering emissions over the vehicle’s entire life cycle • Aim to reduce corporate average “well-to-wheel” carbon dioxide emissions to 50 percent of 2010 levels by 2030, and achieve a 90-percent reduction by 2050 • Achieve this with a policy prioritizing efficiency improvements and measures for cleaner emissions that apply in the real world • In line with this policy, continue efforts to perfect the internal combustion engine, which will help power the majority of cars worldwide for many years to come and can therefore make the greatest contribution to reducing carbon dioxide emissions, and combine the results with effective electrification technologies • From 2019, start introducing electric vehicles and other electric drive technologies in regions that use a high ratio of clean energy for power generation or restrict certain vehicles to reduce air pollution Society Through cars and a society that provide safety and peace of mind, create a system that enriches people’s lives by offering unrestricted mobility to people everywhere Mazda’s approach • Develop more advanced safety technologies under the Mazda Proactive Safety philosophy, working toward the goal of eliminating traffic accidents • Further enhance safety fundamentals, such as correct driving position, pedal layout and good visibility, and standardize them across all models • Promote further standardization of i-ACTIVSENSE advanced safety features, which help drivers recognize and assess potential hazards; in addition to Japan, where they are already becoming standard, gradually make these technologies standard in other markets starting in 2018 • Begin testing of autonomous driving technologies currently being developed in line with Mazda’s human-centered Mazda Co-Pilot Concept2 in 2020, aiming to make the system standard on all models by 2025 • Using connectivity technologies, create a new business model that enables car owners to support the needs of people in depopulated areas and those who have difficulty getting around People Enhance customers’ mental well-being with the satisfaction that comes from protecting the earth and contributing to society with a car that offers true driving pleasure Mazda’s approach • Pursue an enhanced Jinba-ittai driving feel that will unlock people’s potential and revitalize them mentally and physically • Based on the philosophy of “breathing life into the car,” further develop KODO design to raise vehicle design to the level of art that enriches the emotional lives of all who see it 2. SKYACTIV-X NEXT-GENERATION ENGINE Technological innovations • SKYACTIV-X is the world’s first commercial gasoline engine to use compression ignition, in which the fuel-air mixture ignites spontaneously when compressed by the piston • A proprietary combustion method called Spark Controlled Compression Ignition overcomes two issues that had impeded commercialization of compression ignition gasoline engines: maximizing the zone in which compression ignition is possible and achieving a seamless transition between compression ignition and spark ignition. Features • This new proprietary combustion engine combines the advantages of gasoline and diesel engines to achieve outstanding environmental performance, power and acceleration performance. • Compression ignition and a supercharger fitted to improve fuel economy together deliver unprecedented engine response and increase torque 10–30 percent over the current SKYACTIV-G gasoline engine.3 • Compression ignition makes possible a super lean burn4 that improves engine efficiency up to 20–30 percent over the current SKYACTIV-G, and from 35–45 percent over Mazda’s 2008 gasoline engine of the same displacement. SKYACTIV-X even equals or exceeds the latest SKYACTIV-D diesel engine in fuel efficiency. • With high efficiency across a wide range of rpms and engine loads, the engine allows much more latitude in the selection of gear ratios, providing both superior fuel economy and driving performance. • Moving forward Mazda hopes to help create a future in which people, the earth and society can coexist with cars, to enrich people’s lives through a car ownership experience that celebrates driving, and to become a brand with which customers feel a strong emotional connection.

We engineered your Mazda to be driven. We designed Mazda Roadside Assistance to make sure nothing stands between you and the drive. 1-800-866-1998 GET THE MAZDA ASSIST APP FOR iPHONE® Mazda keeps you moving forward with our free iPhone app. Say hello to Mazda Assist, an app designed to help get you movin’ again should you find yourself with a flat tire, out of gas, locked out of your car, or in need of a tow due to a mechanical failure. It puts you directly in touch with a roadside assistance agent who can quickly dispatch reliable and professional roadside assistance to your exact location via GPS-enabled technology, anytime. It even gives you the service provider’s E.T.A. and provides you updates throughout the roadside event. Plus, it lets you input critical data about your Mazda: VIN – for more efficient service. And for added safety, Mazda Assist includes an emergency response button for urgent situations. Rev up your peace of mind – download the free app today. FOR ANDROID™ Mazda keeps you moving forward with our new free Android app. Say hello to Mazda Assist, a new app designed to help get you movin’ again should you find yourself with a flat tire, out of gas, locked out of your car, or in need of a tow due to a mechanical failure. It puts you directly in touch with a roadside assistance agent who can quickly dispatch reliable and professional roadside assistance to your exact location via GPS-enabled technology, anytime. It even gives you the service provider’s E.T.A. and provides you updates throughout the roadside event. Plus, it lets you input critical data about your Mazda: VIN – for more efficient service. And for added safety, Mazda Assist includes an emergency response button for urgent situations. Rev up your peace of mind – download the free app today.

Mazda3’s combination of craftsmanship, quality and uncommonly good driving dynamics place it apart from its competition in the crowded compact segment. For 2018, Mazda’s small sedan and five-door hatchback offer greater value, starting with standard Smart City Brake Support in the entry-level Mazda3 Sport, demonstrating Mazda’s commitment to advanced safety technologies at all price points. Mazda3 Sport comes standard with cloth seating surfaces; a 2.0-liter, SKYACTIV-G engine that makes 155 horsepower; a 7-inch MAZDA CONNECTTM infotainment screen with Commander control knob; Bluetooth phone and audio pairing; one-touch driver’s power window; power mirrors; remote keyless entry; and push-button ignition, among a long list of other standard items. Mazda3 Sport sedan models have an available package that includes 16-inch alloy wheels, Advanced Blind Spot Monitoring, Rear Cross-Traffic Alert, satin chrome interior trim and power heated outside mirrors with integrated turn signals. Mazda3 five-door models have 16-inch alloy wheels as standard. Additionally, all Mazda3 models include G-Vectoring Control, a Mazda-exclusive technology that uses the engine to put a minute amount of weight on the front tires, making steering inputs more surefooted and increasing peace of mind with the goal of improving stability. The mid-level 2018 Mazda3 Touring carries an even greater level of equipment, starting with what’s under its hood. Mazda3 Touring comes standard with a SKYACTIV-G 2.5 engine, making 184 horsepower. Previously, only 2017 Mazda3 Touring 2.5 hatchback and Grand Touring models carried the larger of the two engines. Mazda3 Touring comes with leatherette seating surfaces, heated front seats, Advanced Blind Spot Monitoring, Rear Cross-Traffic Alert, rain-sensing wipers, automatic on/off headlights, dual-zone automatic climate control, Mazda Advanced Keyless Entry, a six-way power driver’s seat and a leather-wrapped steering wheel and shifter knob. Mazda3 Touring equipment includes a new dark silver alloy wheel color, standard illuminated vanity mirrors and an overhead sunglasses holder. Available as part of the new BOSE®/Moonroof/Satellite package for Mazda3 Touring models are a nine-speaker premium audio system, SiriusXM satellite radio with a four-month subscription and a one-touch-open moonroof. Headlining the Mazda3 lineup is the Grand Touring model, which comes standard with perforated black or parchment-colored leather seating surfaces with heated front seats, full-color Active Driving Display head-up unit and LED fog lights as well as previously optional equipment such as self-leveling bi-LED headlights, LED combination tail lights and LED daytime running lights. Mazda3 Grand Touring’s Premium Equipment Package adds pivoting Adaptive Front-lighting System, a heated steering wheel, paddle shifters on automatic models, Mazda navigation system, auto-dimming interior mirror with Homelink, High Beam Control, Lane Departure Warning System, Lane Keep Assist, Mazda Radar Cruise Control, Smart Brake Support and Traffic Sign Recognition. Previously, many of these features were available in a separate package at an additional cost. Mazda3 is available with a choice of a SKYACTIV-MT six-speed manual or SKYACTIV-DRIVE six-speed automatic transmission; sedan or five-door hatchback body style; and in three trim levels, making it one of the most versatile vehicles available today for anyone from first-time new-car shoppers all the way up to those shopping for a premium compact. Mazda3 has been recognized by publications like Car and Driver and Wards Automotive for its exceptional interior quality at any price point, as well as its outstanding driving dynamics and KODO—Soul of Motion design. MSRP for all models is as follows: The 2018 Mazda3 is available in select regions of the U.S. now and will be available nationwide by the end of August.

Complimentary Multi-Point Inspection! Plus... 10% OFF Save on any service necessary for repairs recommended during this review of your Mazda's most crucial components. *Excludes tires, max. discount $100.00, labor only Plus applicable taxes. Valid only at PASSPORT MAZDA. Cannot be used with any other applicable offer. Mazda vehicles only. Prices may vary by model. Hazardous waste fee if applicable. Please present coupon at time of write-up Expires 09/30/2017

First we disguised three premium SUVs. Then we asked actual premium vehicle owners to drive and compare. Watch as they discover a smarter premium. The Driver’s Choice Event from Mazda is happening now.

Mazda North American Operations (MNAO) today announced that its 2017 Mazda CX-5 compact crossover SUV has earned the Insurance Institute for Highway Safety’s (IIHS) “Top Safety Pick+” designation, the nonprofit institution’s highest rating. Every 2017 model year Mazda vehicle tested by IIHS has been rated a Top Safety Pick+, when equipped with optional front crash-prevention and specific headlights, leaving Mazda as the only full-line automaker able to make such a claim. CX-5 has been awarded as a Top Safety Pick every year since its debut in 2012. This marks the fifth-consecutive year as a “Top Safety Pick+” winner. CX-5’s standard Smart City Brake Support and the effectiveness of its standard LED headlights were both instrumental to CX-5 earning top scores in the latest, strictest additions to IIHS’s safety criteria. “Our Mazda Proactive Safety Philosophy guides us to develop cars and crossover SUVs that are nimble and direct-feeling to help a driver avoid incidents altogether. Our vehicles are designed and engineered to help protect the driver and passengers if a collision happens,” said Masashi Otsuka, VP of research and development, MNAO. “To Mazda, safety is about empowering the driver as much as helping to protect him or her. We’re proud of the accomplishments of the CX-5 development team and appreciative of the IIHS’s recognition.” To attain “Top Safety Pick+” honors, a vehicle must earn the highest rating of “Good” for 2017 in five crashworthiness tests; an “Advanced” or “Superior” rating for front crash prevention; and an “Acceptable” or “Good” headlight rating. From driving alone or transporting the whole family, additional proactive safety and i-ACTIVSENSE driver-aid technologies are available on the freshly redesigned 2017 CX-5, such as Mazda Radar Cruise Control with close proximity warning, Lane Keep Assist and Traffic Sign Recognition, to help ensure a safe and confident drive. By bringing together enhanced safety features, the latest innovations in Mazda’s lightweight, efficient SKYACTIV Technology and wrapped in elegant KODO—Soul of Motion design, CX-5 also keeps wallets safe by providing remarkable value at a starting MSRP of $24,045. The 2017 CX-5 is currently available in Mazda dealerships nationwide. For more information about the 2017 CX-5, visit:

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Refusing to sacrifice performance for efficiency, we set out to find a way to reduce fuel consumption and emissions while increasing power. Our result takes the combustion engine to a whole new level.

Standard Oil Special Price: $49.95 Full Synthetic Special Price: $69.95 • Replace engine oil and Genuine Mazda oil filter • Rotate and inspect tires, check brake wear • Check engine coolant • Check cooling system for leaks • Check and top off all fluid levels • Check belts and hoses • Check and adjust tire pressure • Check exhaust system • Check constant velocity(CV) boots • Complete a multi-point inspection • *Synthetic oil extra/Up to 5 quarts Plus applicable taxes. Valid only at PASSPORT MAZDA. Cannot be used with any other applicable offer. Mazda vehicles only. Prices may vary by model. Hazardous waste fee if applicable. Please present coupon at time of write-up. Expires 07/31/2017